Our Leadership


Daniel Hellerman | CEO

Daniel has been involved in online advertising for well over 15 years, having managed advertising teams responsible for over $20M in display advertising annually. He has been responsible for creating tools to ensure large-scale data accuracy for account-based marketing platforms, as well as developed BI and business insight tools capable of monitoring and reporting on billions of records with 100+ columns each.

Using this knowledge, Dan realized to effectively compete in today's digital landscape, firms must leverage more complex anti-fraud tools than are available on the market today. Advertisers need to begin holding their supplier’s feet to the fire, and, the only way to do that effectively is to shine a bright spotlight on ad fraud, helping customers regain their lost marketing dollars, and helping advertising platforms regain trust in the marketplace.