Ad Fraud Refunds: How It Works
We find the ad fraud for you, and file the refund for you. Free.
It’s your money, we help get it back.
Step 1: Something Is Suspicious, Is This Ad Fraud?
Most of our customers notice there is a problem right off the bat. They just can’t put their finger on it. Here are some common indicators we’ve seen from platforms that have a larger problem then they’re letting on:
High bounce rates, and extremely low time on site. For some of our customers, we’ve seen bounce rates > 80% and average time on site of just 1 second.
Suspicious geo-fencing. Customers that have set geo-fences on their campaign for one area, but the traffic coming through Google Analytics is another location entirely.
Extremely low conversion rates. Especially on highly targeted campaigns from companies that claim they are hitting your target audience.
Suspicious activity data. Our customers have seen traffic that clicks the first time they’ve ever seen an ad, then never run another impression, other times they see a high amount of impressions and clicks coming from one specific IP address that doesn’t seem to be active.
Low engagement on the landing page. Sure, you may be driving thousands of clicks, but it doesn’t seem to actually be doing anything.
Suspicious user traffic. When our customers add custom dimensions like screen resolution or network domain, they see large amounts of data center traffic and non-standard resolutions.
Step 2: Auditing the Traffic for Ad Fraud
Once you’ve engaged with Fraudit, we take over the rest of the work. Our data science team will ingest all your impression and click level data into our data warehouse and begin the audit. Here are some important steps in that process:
We have your DSP provide us with raw impression logs of the ads you are serving. If they cannot or are unwilling to provide these we also offer a tracking pixel you may place on your ads that gives us the same data. If you have a 3rd party fraud tool like MOAT, WhiteOPs or IAS, we are happy to include those in our analysis as well if they can provide logs. If you are an ad-tech platform or already are ingesting or storing this data, Fraudit can even audit your entire history of ad impressions to get you the largest refund (dependent on DSP policy.)
If you don’t have historical data, Fraudit will begin importing your data into our platform, and provide the reports monthly to your DSP. If you do have historical data, Fraudit will ingest the last 30 days to process your first refund, or more depending on your DSP’s policies.
At the end of each month, Fraudit will work with your account manager, or the marketplace quality team at your DSP to provide them with impression-level details for every ounce of fraud detected. This data is way beyond what a typical fraud tool will provide and makes it much easier for them to process refunds through their supply vendor. This data will be sourced from our proprietary data, logs from your own fraud monitoring tools (should you provide them), and our own data sharing partnerships with some of largest ad fraud tools.
Step 3: The Ad Fraud Refund
Once your DSP accepts the refund, they will typically either offer either a check, or a media credit towards future ad spend! As you continue to spend money with your DSP, Fraudit will continue to audit and process refunds on your behalf.