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Average Fraud Detection Rate

Global AD Fraud Is Estimated at $16B. *Most Tools We've Measured with Only Show 2-5% Invalid Traffic on Programmatic Campaigns. With Fraudit's Post-Bid Evaluation We've Routinely Seen Invalid Traffic Results as High as 28%, Securing Much Larger Refunds for Our Customers.

“Publishers paying handsomely for legitimate search traffic are competing against publishers paying much less for bot traffic, and the tools used by most marketers cannot tell the difference. Botty traffic vendors may defeat detection, but they never have a credible explanation for why they are able to deliver high volumes of visitors.”

The Bot Baseline Report


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